Marketing to Generate Leads and Build Brand Awareness
There are two main camps in the marketing profession--those who focus on generating leads and those who preach brand awareness. One is often focused on at the expense of the other. At Lone Peak Solutions, we firmly believe in the value of both approaches and will create your marketing campaign to maximize effectiveness.
Lead Generating - Many new and small businesses are primarily concerned with bringing in new customers. Specific marketing techniques have been proven to get more people to pick up the phone and call you.
Brand Awareness - A long-term marketing plan needs to include a branding campaign. How do you want the public to perceive your brand? Do you want to be a "Wal-Mart" that is associated with low prices or a "Nordstroms" that is associated with higher quality? We'll design all of your advertising and marketing materials to reflect the image you want your brand to have.
Public Relations - We're firm believers in the "advertising that money can't buy." We are experienced public relations practitioners that know how to work with the news media to get you featured in news stories. We'll also train you on how to interact with the reporters to gain the best possible news coverage.
We can help you establish or refine your marketing efforts. It is an opportunity to communicate your message that you can't afford to miss out on.
Copyright 2003 by Lone Peak Solutions. All rights reserved.
E-mail us at Info@LonePeakSolutions.com.